Social Media Actual Demographics 2024: Find out which ones are relative to you 'OR' suitable for you . Data Source : AI WebBrowser GPT

 



Here is a breakdown of the most popular social media platforms in 2024, including their audience size and key demographic details by age, gender, and race/ethnicity:

1. Facebook

  • Users: 3.04 billion monthly active users globally.
  • Age: Most popular among 25-34 (22%), significant usage among 50+ (29% in the U.S.).
  • Gender: Globally, 54% female, 46% male.
  • Ethnicity (U.S.): 60% White, 20% Hispanic, 12% Black, 5% Asian​
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2. YouTube

3. Instagram

  • Users: Over 2 billion active users worldwide.
  • Age: Primarily 18-34 (over 65% of users globally).
  • Gender: 51% male, 49% female globally; in the U.S., more popular among women (54% vs. 39% for men).
  • Ethnicity (U.S.): Diverse but predominantly younger users​
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4. TikTok

  • Users: 1.58 billion monthly active users.
  • Age: Dominant among 13-24 (approximately 63% of users in the U.S.).
  • Gender: 57% female, 43% male globally.
  • Ethnicity (U.S.): Popular across racial groups, particularly among younger audiences​
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5. LinkedIn

  • Users: 1 billion members, with 310 million monthly active users.
  • Age: Majority are 25-34 (60%), followed by 18-24 (24.7%).
  • Gender: 57% male, 43% female.
  • Ethnicity (U.S.): Popular among professionals across racial groups​
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6. X (formerly Twitter)

  • Users: 368 million monthly active users.
  • Age: Largest group is 25-34 (38.5%); substantial engagement from 18-44.
  • Gender: 63% male, 37% female globally.
  • Ethnicity (U.S.): 51% White, 25% Hispanic, 17% Black​
    Sprout Social
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    Social Media Dashboard
    .

7. Snapchat

8. Pinterest

Each platform's demographics align with different interests and behaviors, making them suitable for varying audience targeting strategies.


Data Source : AI WebBrowser GPT




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