No Debate - Here are 13+ mental, emotional and cultural effects of using European/white faces (or European-style beauty ideals) to market to Africans.

 



Here are 13+ possible mental, emotional and cultural effects of using European/white faces (or European-style beauty ideals) to market to African kids . I don't debate, I'm not a politician, never was, never is, never will be --feel free to debate the colour of water or life, leave me out of this, I don't debate, I learn, teach and share, thanks . 

  1. Internalised inferiority – When kids constantly see white faces representing success, beauty or “good products”, they may start to believe they themselves (or their own skin/faces/families) are less valuable.

  2. Identity confusion – African kids may grow up wondering: “Am I supposed to look like that?” or “Is my blackness a flaw?” The ideal becomes someone else’s face.

  3. Erosion of self-esteem – If the models in ads are white and the “beautiful” ones, darker‐skinned kids may absorb the message that they’re not the target, or not worthy of being the model.

  4. Cultural alienation – Communities rich in black culture, history, imagery may still elevate white-faced icons. This sows detachment from local roots: “why isn’t someone like me representing me?”

  5. Perpetuation of colour-ism – Using white faces and/or lighter skin tones as the aspirational model reinforces light-skin = better, dark-skin = less. Colonial trauma in action. 

  6. Misplaced role-models – Instead of seeing people who look like them doing big things, they see someone who doesn’t share their features. This twists ambition into imitation rather than self-realisation.


  7. Reduced psychological safety     – Kids may feel invisible or unrecognised in public life/media. If all the “beautiful” faces are foreign or white, the home-grown child wonders where their place is.

  8. Normalization of whiteness as default – The repeated message: white face = desirable, effective, prosperous. This normalises whiteness in people’s minds as the default “good” human, and blackness becomes “other”. 

  9. Diminished collective pride – When communities accept white faces as the face of aspiration, the pride in black excellence (in Africa) is watered down. The many talented black people become secondary in the popular imagination.

  10. Intergenerational trauma reinforcement – The colonial past told you you were less; modern marketing repeats it in new dresses. That trauma keeps living, even if subtly.

  11. Conflicted worldview for children – A child may love their culture at home, but see in ads that “success” or “beauty” is something resembling someone else (white). This split can cause anxiety, resentment, self-doubt.


  13. Reduced cultural representation and inspiration – If the majority of visual marketing shows white models, then black children have fewer visuals of black people in empowered, aspirational roles, which limits what they imagine possible.

  14. Marketing exploitation of racial dynamics – Brands may knowingly leverage whiteness to suggest superiority, tapping into the residual colonial mindset for profit. The children absorb the by-product.

  15. Beauty standards skewed away from the local – Hairstyles, skin tone, facial features become judged against a foreign ideal rather than local diversity. Children internalise foreign norms, maybe reject their natural hair/skin etc.

  16. Psychological conflict around role assignment – If black kids see themselves primarily as audiences being sold to (by white faces) rather than being the face of the seller/brand themselves, it positions them as passive receivers rather than creators/owners.



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